If you’re disregarding any of my top three Twitter Rules then you probably are.

Followers are fickle people. One seemingly insignificant tweet can be the hair that breaks the camel’s back. It can cause them to unfollow you if resentment over what you post, how often you post or how boring your posts are has already grown in them.

While these rules are highly subjective as others may have bigger Twitter pet peeves  – or, as I like to call them, Twitpeeves – I think these three should be added to anyone’s list of Twitter Best Practices.

Rule # 1 of Twitter – Shortened links can be scary. Explain what they are or where they lead people

Rule # 2 of Twitter – When you’re explaining where your shortened links lead, make sure you do so in a compelling way. You have about 120 characters (after you post a shortened link) to grab attention so you have to be clear and very concise as you write what is essentially your link’s headline

Rule # 3 of Twitter – I don’t care how important you think the information you’re tweeting is; please don’t tweet it more than twice in a row over an extended period of time

Want to learn more about the rules? Check out my article in Cincom’s business e-zine, Expert Access


Today, I participated in a conference call on the subject – The Next Level in Social Media: Now That You’ve Got It, What Are You Going to Do With It? – hosted by Peter Shankman and Chris Brogan.

I’m a huge fan of Peter Shankman. His site is compelling and I never get tired of learning from his blog posts. It’s definitely on my radar to check at least once a week, if not more.

Brogan was a bit of a different story. I hadn’t heard too much about him before today, but coincidentally, I stumbled across his Web site a couple of days ago and thought he had some good information. After hearing from him today, I know I’ll head back there more often. Read the rest of this entry »

Cincom Systems teamed up with the University of Cincinnati to host the Spirit of Enterprise 2010 Business Plan Competition on Feb. 26.  Using Cincom’s new video studio, I was able to film ad hoc video of the teams competing to capture a 30 to 60 second value proposition for their company.

I edited the video using Final Cut Express and they are all uploaded on Cincom’s YouTube channel – http://www.youtube.com/cincomvideo

Two of the winner’s videos are posted below. You can find the other 11 on YouTube.

Misty Stevens presented for her company BiologicsMD, LLC from the University of Arkansas. BiologicsMD, LLC was the grand prize winner of the competition winning $10,000 and an automatic bid to the MOOT Corp Competition in May. At the MOOT Corp competition, the team will be competing for $135,000.

Vodpod videos no longer available.

more about "Spirit of Enterprise 2010 – Biologics…", posted with vodpod

Purdue University’s team – GlucaGO LLC – won the Taxi/Limo Round and $1,000 towards their venture. After filming, they informed me that they have already won a business plan competition that provided them an automatic bid to the MOOT Corp competition, so they will be competing for the grand prize at the University of Texas at Austin in early May as well.

Vodpod videos no longer available.

more about "Spirit of Enterprise 2010 – GlucaGO LLC", posted with vodpod

New Intelligent-Guidance Post

November 10, 2009

I recently reworked a couple of articles from the Cincom Intelligent Business Applications group into one cohesive blog post. It’s about how healthcare providers can improve patient registration and bottom line financial results.

Read it here on the Intelligent-Guidance site.

It can also be found on Business Exchange, which is BusinessWeek’s site that works to connect communities around topics of interest.

I recently helped Cincom’s Intelligent Business Applications product group develop a microsite on WordPress. I served as a “wordpress expert” on the team and helped with the layout of content, exploring the limitations of the WP-Clear theme in relation to our project, and troubleshooting technical problems.

The site recently went live and can be viewed at http://intelligent-guidance.cincom.com.